KUALA LUMPUR, June 17 — The “Buy Malaysian” campaign should be seen not as a protectionist policy of the government but as an effort to spur the private sector to be globally competitive, Prime Minister Datuk Seri Najib Razak said today.
He said the campaign helped to project competitive Malaysian goods globally and drive local companies to raise productivity and be innovative as well as globally competitive.
Najib was launching the 2010 “Buy Malaysian” campaign at the Putra World Trade Centre (PWTC), here.
Also present were Domestic Trade, Co-operatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob and Deputy Minister Datuk Rohani Abdul Karim.
Najib, who is also finance minister, said some people might see the campaign as a government measure to protect domestic industries.
However, he said, the campaign was part of government efforts to promote domestic brands and products among the Malaysians who, at times, were inclined to buy foreign goods.
Najib said the people should understand that local companies must be encouraged to build up a domestic market to spur them onwards to a regional or international market.
Without being able to sell to a domestic market, it would be difficult for these companies to progress to an export market.
“Once they have captured the domestic market, it will be easier for them to move on to the export market because they will have a strong domestic base,” he said.
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